Executive Profile – Chief Executive Officer
Hadrien Lescault
هادريان ليسكولت
Chief Executive Officer – AVAZ Real Estate
الرئيس التنفيذي – أفاز العقارية
Executive summary: Hadrien connects architecture, branding and operations to turn concepts into living destinations. His work focuses on the visitor journey, the narrative of each place and the performance of every square meter – making AVAZ projects memorable as well as commercially sound.
نبذة بالعربية: يربط هادريان ليسكولت بين التصميم المعماري، وهوية العلامة، وتشغيل الوجهات ليحوّل المشاريع من مجرد مخططات إلى تجارب حية. تركيزه على الرحلة الكاملة للزائر، وقصة كل وجهة، وأداء كل متر مربع.
  • Destination design and experiential master planning.
  • Aligning brand story with spatial experience and operations.
  • Creating activation roadmaps for retail, F&B and mixed-use projects.
This profile is designed for Cityscape Riyadh and executive follow-ups. It can be linked to tailored proposals, project decks or technical appendices.
Selected ecosystem & initiatives
A selection of initiatives and organisations that reflect the scale and ambition of destinations AVAZ is comfortable working with.
NEOM
King Salman Park
Porsche
Lexus
Lucid
Abdul Latif Jameel
Alshaya Group
Al Khozama
Al Othaim Real Estate
Lulu Group
AVAZ Real Estate – Riyadh office

The main hub for AVAZ projects, client meetings and executive sessions before and after Cityscape Riyadh.